Gnoming in betting, also sometimes referred to as multi-accounting, is a popular practice in iGaming and occurs when players create new betting accounts using another person’s name (often fake or stolen) as a way to continue placing bets and abuse the rules or take advantage of the platform’s bonus system (intended for new accounts). Gnoming often happens when the user gets banned, or their account is restricted.
Players that use gnoming in betting often say that the other accounts aren’t them and that they’re family and friends. That’s because the accounts can share the IP address, can come from the same household, and have similar names or residential addresses. For this reason, iGaming and betting platforms often have internal Trust and Safety teams that are responsible for detecting such anomalies and abusive player behavior.