Multi-accounting is the process of exploiting a platform for personal bonuses online, typically in order for the user to access discounts, free trials, or coupons. It’s a common practice to create multiple accounts in different industries, such as e-commerce marketplaces or iGaming platforms. At first glance, multi-accounting is harmless, but it actually is often linked to fraud and should be treated as a signal of suspicious behavior. For this reason, most companies don’t allow multiple accounts, and this is noted in their Terms and Conditions.
Some fraudsters create multiple user profiles to sell fake goods, phish for personal information, conduct account takeover (ATO) attacks, and so on. They can achieve this by using bots or proxy services to bypass bans and account limits. Companies employ fraud prevention tools and often have Trust and Safety teams who deal with this issue and try to prevent negative consequences and financial losses.
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