Case Study: Flirtback

Learn how Flirtback, an age-restricted service provider, switched from a manual to a fully automated identity and age verification process with iDenfy’s RegTech tools.

Results we achieved in our partnership

30 seconds

to onboard users, enabling simple scalability without delays, even during volume spikes

3x

more content creators converted, reducing drop-offs via AI-powered Age Verification

iDenfy x flirtback

Being in a regulated sector where age verification is a mandatory requirement, Flirtback, a company that operates in the adult entertainment industry, wanted to ensure that all content creators on its quickly scaling platform were providing legitimate identity documents. 

This process was conducted manually and served both as an identity-proofing tool and a key process to check the person’s age. However, this approach wasn’t easy in practice. More content creators meant that the company needed to hire additional staff members who would be skilled enough to detect fraud and document forgeries. With a competitive market in different countries, content creators needed to be onboarded in a swift and secure manner.

So, as an age-restricted service provider, Flirtback needed to stay compliant while providing a top-tier user experience that helped maintain trust and build long-term relationships with content creators on Flirtback. 

Currently, Flirtback is best known for its adult-only platform that connects content creators with a global audience, providing users with mature content subscriptions, along with other services like video calls and live cams. According to the company, its key mission is to empower creators by giving them a safe space to share content and grow their fan base while assuring that the users interact with real, verified creators. 

The Challenges

Given the nature of the industry, Flirtback’s team wanted to prioritize transparency, trust, and security while ensuring that all creators are real human beings. This was part of ethical reasons and compliance-related requirements, such as Know Your Customer (KYC) regulations. As a global platform, it needed to support a wide variety of identity documents, which resulted in variations of different languages, rare formats, and, more importantly, additional time and costs since the team was required to check all documents manually while trying to maintain high accuracy rates. 

“Initially, we handled ID verification manually, relying on human oversight to validate new creators’ identities and age,” explained an associate of Flirtback. “That’s why our primary challenge was to ensure the authenticity of the creator’s identity while maintaining an efficient and streamlined onboarding process.”

The previous approach to verification was time-intensive, prone to human error, and increased the risk of fake profiles slipping through, which was an unwanted threat to the platform’s integrity. As a result, without more advanced, AI-powered verification software, Flirtback’s team struggled to onboard creators swiftly while maintaining the necessary standards. This gap resulted in onboarding delays and unnecessary frustration for new creators waiting in line to join the platform.

So, here, the Flirtback team knew the option to solve these challenges and spend less time on content creator verification was to use automation to:

  1. Accurately verify users’ ages.
  2. Ensure minors can’t access age-restricted content.
  3. Find a way to make the onboarding as smooth as possible to retain users and avoid losing them to competitors.

To support growth and different market requirements, including country-specific regulations, platform Flirtback needed a custom-tailored approach to the customer onboarding flow. “We had to ensure IDs were regionally valid and confirm that they match document standards,” explained an associate of Flirtback. Without clear guidelines during the verification process, not all users were converted and onboarded first-time, which resulted in delays. 

“There are countries that have banned adult content entirely, while others require stricter identity verification and content guidelines for adult creators. We knew that compliance with these diverse legal standards requires a more robust, scalable, and precise verification solution,” commented Flirtback’s associate. 

The Solution

To meet its goal of streamlining the onboarding process and attracting more content creators, Flirtback needed a solution that combined easy access for new users with strict safety and verification standards. This was very important, as the adult entertainment platform faced varying regulations, some stricter than others, requiring the verification process to adapt based on the content creator’s jurisdiction. 

Additionally, the manual KYC process increased the risk of identity mismatches, as some individuals attempted to use fake or altered IDs.

Given the nature of this industry, some creators attempted to bypass ID verification by using forged documents. According to iDenfy, this behavior is common and often driven by users who are under the legal age to access the platform or reside in countries where such platforms are banned. Additionally, creators on Flirtback submitted incomplete or low-quality images (common failure reasons), leading to repeated back-and-forth that delayed onboarding and created frustration on both sides. 

After considering multiple verification service providers, Flirtback chose iDenfy’s AI-powered identity verification solution, which combines both government-issued ID document checks and biometric verification powered with liveness technology. This dual-layered system effectively detects forgeries across various document types and quickly identifies any attempts to use masks or other fraudulent methods during the selfie verification step. 

With iDenfy’s ID verification software, the Flirtback platform handles verification requests quicker, enabling:

  • Accurate personal data reading and processing from a wide variety of supported ID documents.
  • Instant verification and data extraction from barcodes and machine-readable zones (MRZs). 
  • Precise inconsistency detection, such as invalid dates, country codes, document numbers, or other alterations, which potentially show fraud signals. 
  • Liveness detection and facial recognition for automated identification of users’ faces, matching these details with their onboarding data. 
  • Customizable ID verification blocks using dynamic flows based on different use cases,  such as the customer’s country and regulatory requirements. 
  • Real-time data cross-matching, comparing selfie and document details to detect fraud, such as fake or stolen identities, including generative AI fraud and deepfakes. 
  • Detailed results and history log showing failure reasons, match ratio, and overall verification outcomes, with easy options to initiate new verification sessions when needed.

“We wanted to establish a welcoming environment where creators could quickly join and start engaging without facing complicated procedures,” said an associate from Flirtback. “That’s when we decided that it would be a good idea to build an automated process and partner with an external KYC platform.”

With these new functionalities, Flirtback adopted a fully automated customer onboarding flow, shifting from complex, lengthy manual KYC checks to a user-friendly, streamlined process.

Why iDenfy?

To avoid manual checks, manage the operational cost, remove delays in the creator’s onboarding, as well as minimize risks to the platform’s credibility, Flirtback needed an experienced RegTech service provider. This is when the adult entertainment company partnered with iDenfy to implement an automated, comprehensive identity verification solution that could meet Flirtback’s high standards for accuracy and regulatory compliance, tailored to its industry and risk tolerance. 

Flirtback found iDenfy to be the perfect fit mainly due to these factors:

  • Face recognition, performed in seconds.
  • While label options and a simple integration flow.
  • Customizable user experience and an automated age verification process.
  • A wide range of supported ID documents and various languages.
  • Multiple functions, such as document and selfie checks, under a single dashboard. 
  • Full compliance with KYC standards, customized to the needs of age-restricted service providers.

iDenfy’s identity verification solution offered significant improvements, mainly due to its AI-enabled nature and high accuracy rates. This was a major step forward for the Flirtback team, who previously struggled with inefficient data collection and document verification methods. For Flirtback, one of the key goals of such an integration was minimizing drop-offs and ensuring a seamless verification process. 

“Their solution was customized to account for regional regulations, ensuring that creators met specific requirements for their location, which was particularly beneficial as we have creators globally. The additional liveness check was helping to combat AI-generated or fake profile creation,” noted an associate of Flirtback. 

The Results

Flirtback integrated iDenfy’s standard ID verification plugin and collaborated with its team to customize certain onboarding elements for regional compliance. Since working with iDenfy, Flirtback has experienced transformative results:

“The new verification process allowed us to onboard creators multiple times faster, reducing onboarding delays and enhancing creator retention. Additionally, we reduced the risk of fraudulent profiles, significantly boosting user trust and engagement,” said Flirtback’s associate. 

This boosted customer acquisition rates for the Flirtback platform, converting 3x more content creators during the same period compared to the previously used manual process. With iDenfy’s software, Flirtback onboards new users in 15-30 seconds on average using any device, enabling simple scalability without delays, even during volume spikes. Additionally, iDenfy’s tailored KYC process allowed Flirtback to design customized verification flows, adapting age verification methods to match the jurisdiction of each content creator.

This level of automation ensured that each profile was verified accurately and quickly, meeting the platform’s needs for security and accessibility while complying with international KYC standards. As a result, with ID verification checks completed in under a minute, Flirtback can now onboard and verify users across 200+ countries, reducing user dropouts. Before using automated KYC services, Firtback could check about a hundred new content creator applications per week. 

“We configured the system to handle specific identity checks for countries with strict adult content regulations, ensuring all profiles met the required standards to be visible on our platform. It enables us to offer our global community a safe and engaging experience.” said an associate at Flirtback. 

About Flirtback

  • Flirtback operates in the adult entertainment industry and is best known as an adult-only content platform that allows individual content creators to connect with a global audience. 
  • The platform provides services like live video chats, adult content subscriptions, and similar channels, empowering creators by giving them a safe space to share content.

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