People call this world we are living in “an age of disruption.” Today, industries are evolving and transforming at a staggering rate where small business is capturing a big market share. Technology is the backbone of our society and has touched everyone’s life in some form. There is a constant chaos of massive data flowing from one point to another. Humans generate such an enormous amount of data that companies and organizations are virtually unable to record, monitor, and capitalize.
Thankfully, artificial intelligence is involved in this chaos, and with current upgrades, it is helping many companies make the most of it. It is automating data analysis, enabling companies to save time and cost during vital decision making.
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Artificial Intelligence and its Importance
Using artificial intelligence ensures those companies using it to analyze data fast and across numerous channels. It also allows accurate fraud detection and offers high-quality customer relationship management. All these abilities mean that companies using artificial intelligence can diversify at a faster rate, thus, obtaining a competitive advantage.
Complex artificial intelligence assists in finding appropriate solutions to business problems in a human-like manner. The process involves teaching human intelligence and feeding them into the computer as an algorithm.
Today, artificial intelligence and machine learning are applied to intelligent executions, including smart cars, robots, electronics, etc. hundreds of business processes are now using AI to automate and free up man force. It also reduces work hours, and the resources involved during manual processing can now be applied in other essential fields.
Through the power of machine learning, companies collect and process the vast mass of first and third-party data to acknowledge patterns and make forecasts in real-time. It opens a new-age of insights to understand the unique needs of the customers and generate creative ideas. When you build artificial intelligence into the system, it saves tons of time by streamlining essentials tasks.
And the most vital result of including progressive machine learning into the system is that it improves people’s lives. Leading web apps are destined to transform the mobile customer experience. It is due to the predictive manner of their upgraded caching and data management ways.
Internet of Things (IoT)
The business atmosphere is changing fast with the adoption of the Internet of things. The IoT is assisting organizations in significantly capturing a large amount of data flow from different sources. But collecting the data is one thing and processing it to reach a definitive result is another. It takes a lot of time to process data from multiple sources, turning data analysis into a time-consuming and tedious job.
That is where artificial intelligence comes in. When you combine the two technologies, it will benefit the companies and general people alike. It will redefine the way businesses operate as an AI-enabled IoT creates smart machines that can replicate intelligent behavior and support decision making with minimal or no human help.
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Sales Automation Services
In a layman’s language, sales automation involves speeding up and improving the sales process using technologies. Using technology for sales automation removes or automates hidden labor and allows the Sales and Marketing team to work on other valuable tasks. The purpose of the whole process is to increase efficiency with minimal effort and generate more revenue.
Companies are quickly adopting artificial intelligence for their sales automation services. Many organizations are investing in AI bases sales tools to streamline their business process. When applied effectively, artificial intelligence can help in:
- Data insights
AI can provide useful and relevant data insights valuable for those marketing teams with no access to data engineers.
- Personalization
AI can be useful in identifying customer behaviour and preferences and personalize each content in real-time. Such AIs exist today in the form of product recommendations and chatbots on eCommerce websites.
Virtual Assistants
In 2019, intelligent virtual assistant valued the global market size at $3.7 billion and is set to grow at a 34% Compound Annual Growth Rate (CAGR) in the coming years. The service-based companies want effectiveness, and integrating AI digital assistance in different devices will lead to a significant market boost. AI-powered chatbots use machine learning technologies like Information Retrieval (IR) and Natural Language Processing (NLP). Market giants like Google and Facebook have used this technology to release multi-turn chatbots that can reproduce several human-like conversations.
Autonomous Transportation
The transportation industry is heavily experimenting and applying Artificial Intelligence in critical tasks that question the AI system’s safety and reliability. As the years progress, significant transportation challenges like safety, environmental impacts, energy usage, capacity, etc., create the perfect opportunity for AI innovation. In 2017, AI technologies related technologies had a market share of $1.2 to $1.4 billion. And the same market can grow to $3.1 to $3.5 billion by 2023.
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Security Analysis
A regular security operations center (SOC) includes security analysts and investigators. During an event, the analyst will overlook and alert an investigator who will determine if the event is a threat or not. The investigator will address the analyst about the event who will learn when events are threats, regular activities, or false positives.
With AI in place, it will learn from its handler (investigator) the real threats and what is a regular activity. As time passes, the AI will be useful in detecting the real threats and alert the investigator only when the need arises. It eliminates the tedious work of a security analyst who has to scour through the massive amount of data. AI can help in scouring through this data quickly and accurately.
Conclusion
Artificial intelligence is taking the front seat when it comes to technological innovation. Organizations and businesses are investing heavily in this field, especially after the pandemic that brought the world to a standstill.
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