Know Your Merchant (KYM) is a due diligence measure for assessing risks linked with a new business relationship with a merchant. This includes verifying business information, including checking financial history or various documents, to confirm that the other business/partner is legitimate and not involved in any fraudulent activity.
The KYM process aims to ensure a secure merchant onboarding process, which is vital for payment service providers (PSPs), such as credit card companies, to sign up new clients in a compliant way and evaluate potential merchants before allowing them to provide services on their network. Simply put, Know Your Merchant measures are necessary because financial services carry a higher risk of fraud.