One thing’s sure. We live in a modern age of technology that has many perks. With the help of the internet, you can find an answer to a complex question in seconds. Such power comes with risk. Today, one of the most talked-about topics is data breach and how the numbers of identity thefts and account take-over cases have skyrocketed. This is where eKYC comes in handy.
eKYC and Its Importance
If you have read any of our blog entries, you have already heard of identity verification and the term Know Your Customer. It’s a process designed for security purposes – the customer’s identity is verified via a series of checks. In today’s digitized sphere, we usually bump into eKYC (electronic Know Your Customer), especially in the background of finance.
Nowadays, businesses are obliged to build solid fraud-prevention systems that go along with AML (Anti-Money Laundering measures), including KYC compliance. So the question is, do you really know your customer? The answer’s honest – you need to.
What is Electronic KYC?
eKYC or Electronic Know Your Customer is the digital conception of the standard KYC process. It describes the widely used online identity verification process, which has become the new normal. Many organizations left papers and bureaucracy behind, as the digitalized alternative of the KYC procedure minimizes the costs and is known for its efficiency.
Consumers today expect speedy and safe transactions, and that’s why traditional retail stores or banking branches struggle to satisfy such expectations. Thanks to eKYC, the improved digitized process keeps pace with today’s world.
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The Development of KYC
The original KYC practice is known for standard physical in-person authentication methods. Modern ways of verification have ventured into the digitized sphere. By doing so, online verification mechanisms and eKYC services provide faster authentication, not to mention lower the cost of paper-based verification and KYC.
Mobile-first consumers aren’t expected to head to the bank or a retail store for their verification anymore. As many abandon such a practice, it’s becoming obvious that there are better, more time-savvy alternatives out there, such as eKYC. To put it simply, the clients will go to another merchant who’ll live up to their expectations.
eKYC: The Before and After
Even though some organizations struggle to adapt, these changes are vital in terms of saving clients and the company’s reputation. We are now used to receiving help fast, and preferably – remote. With the assistance of artificial intelligence (AI), the eKYC process is a new and improved version.
This adaptation best describes the digitalization of today’s reality, where consumers strive for security measures and fast results. If we take the global pandemic as an example, we know for a fact that it influenced our habits which were drastically changed. Many elevated their retail businesses to e-commerce platforms as well. Naturally, the need for digital identity verification rose to combat the wider sphere of fraud.
Various Techniques of eKYC
The need to adapt is also required to meet the standards of the traditional verification security measures. With the help of AI and machine learning, facial recognition via video and submitting your ID document are great eKYC methods that provide quick and accurate results. Since it’s much harder to falsify videos than still images or selfies, videos lower the risk of fraud. This method adds a liveness factor, ensuring that the video can’t be pre-recorded. There are two main types of eKYC:
One of the other well-known eKYC practices is document verification. Capturing your ID, driver’s license, passport, or residence permit allows you to determine if the submitted photo shows an authentic document quickly. At iDenfy, it takes up to 30 seconds to complete the whole ID verification process. Of course, a real document doesn’t automatically give you the green light – the information needs to be valid; otherwise, you’re dealing with a forged document.
Nothing can beat biometric data. Biometrics are a person’s special features that companies can use to verify their identity. Biometric data generally includes facial features and other unique traits, such as voice or fingerprints. When it comes to eKYC, the multiple data points of the face come in handy.
For instance, using our Face Authentication feature allows companies to authenticate their users faster. AI-powered algorithms compare the user’s onboarding selfie and the passport or ID capture to determine its legitimacy. All in all, it ensures accuracy and adds another layer of security since both the document and the user’s onboarding selfie data are reviewed during the identity verification.
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eKYC is a Widespread Must
With constant developments in the technological background, it’s expected to request enhancements in the identity verification sector as well. People are gaining knowledge regarding eKYC, and with it, comes responsibility. Customers want to have control over their data. To gain their trust, companies strive to minimize fears when it comes to verifying your identity.
Since some argue regarding the lack of trust in eKYC and the identity verification process in general, the most mainstream concerns remain to be ID theft or banking fraud. This goes to show that this factor is well-grounded. Every year, ID theft costs banks billions of dollars. A recent report from The Identity Theft Resource Center (ITRC) indicates that there were 1 291 data breaches, from January to September 2021, compared with 1 108 in 2020.
Both parties, consumers and businesses, are becoming more security conscious. Due to the widespread issue of fraud, new and more effective tools are being created to keep up with the market’s needs. That’s why we now have eKYC, a digital way to verify customers that also serves the function of identifying security threats.
How to Make eKYC Successful?
At first glance, you might think that eKYC is just an identity verification procedure. This isn’t quite right, as effective ID verification is one of the components of the whole system. The question is, how can you make eKYC successful? You’re obliged to have powerful due diligence; otherwise, you might not know who you’re dealing with.
Any organization with money flowing needs to do its Customer Due Diligence (CDD). By creating a smart system, you benefit from its effective risk management. It comes along with avoiding potential crimes and fines. Basic identity verification isn’t enough, and as we progress, financial institutions take extra security measures. This helps build a valuable connection based on trust because consumers rely on institutions to keep their money and personal data safe.
eKYC and Enhanced Customer Due Diligence
The non-standard, or as we call on iDenfy, the Enhanced Customer Due Diligence is applied for high-risk customers who have better chances of being involved in money laundering activities. People from the Politically Exposed Person (PEP) list automatically fall into this category.
Doing the due diligence helps find out extra information which isn’t covered through eKYC, such as the nature of the business relationship or the purpose of the transaction. This process also answers the “how” questions – how the money was obtained and how much money the customer handles.
Effective eKYC can be defined as detective work, as a proper investigation needs to be done, and all of the questions must be answered. Once the true nature of the client’s transactions is deconstructed, the risks are minimized. In the digital world, paper leads to trials and additional expenses, whereas eKYC is a solution to reduce human error and the risk of corruption or tax evasion.
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To think that data leaks will disappear in the future is a promising but naive approach. Many businesses require customers to add their personal information (name, address, date of birth, etc.). Despite that, more organizations need their customers to complete their onboarding with identity verification. This is where eKYC comes into play, as its speed and accuracy are a major win in the digital world. We have the technology, and we can use it wisely.
Understanding the needs and the power of technology, we have created a combination of advanced Liveness Detection, ID Verification, and Face Recognition into one user-friendly 4-step remote verification process. The secure, AI-powered identity verification protects businesses from compliance fines and detects fraud risks, such as fake identities.
Also, did you know that our special team of experts supervises and reviews the results manually to ensure accuracy? More importantly, you’re charged only per successful verification. Learn more about the safe and swift, fully automated identity verification here.